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Clients are often concerned at why their website is not ranking higher on Google Search results.
Here's just some of the features you need to start making that happen - and these are nothing to do with PAID SEO - that's a whole other ball-game!
  • Have a domain name which contains your keywords.
  • Move your site to HTTPS if you use the personal data of users online.
  • Have Google and Bing Webmaster Tools accounts.
  • Use Google Tag Manager to manage all of your site tracking activities in one place.
  • Optimise the TITLEs of your pages for the targeted keywords.
  • Use a Landing Page SEO report to check for the presence of keywords in the titles of your pages.
  • Create unique and relevant META Description tags for each optimised page.
  • Learn how to create the kinds of pages search engines want to rank highly
  • Remove duplicate Description tags.
  • Optimise the headings of your pages for targeted keywords.
  • Optimise the BODY area of your website's pages.
  • Optimise URL’s
  • Carefully optimise the anchor text of your internal links for your targeted keywords.
  • Evaluate the quality of your incoming links.
  • Optimise image ALT tags and the Titles of your images for your targeted keywords.
  • Choose the preferred domain (WWW vs. Non-WWW).
  • Avoid duplicate content issues.
  • Use the rel=canonical link to specify the preferred page to index.
  • Optimise the internal linking structure of your site.
  • Each page needs to have a moderate number of links pointing to external sites.
  • Rewrite dynamic URLs to make them search-engine-friendly.
  • Inspect your site for broken links and missing anchors.
  • Optimise your site's speed. The faster the better!
  • Use the Schema Markup to attract more visitors.
  • Use the Open Graph Markup to control how your content appears in a social graph.
  • Frequently update your site's content.
  • Optimise your website for mobile devices.
  • Remove all signs of Black-Hat from your site if you detect any.
  • Use Google Search Console to associate a geographic location with your site.
  • Add Rich Snippet markups for local search.
  • Research competitor rankings.
  • Analyse competitor backlink profiles.
  • Track competitor traffic.
  • Monitor competitor brand names and social activity.
 
Many of these are not easy to manage yourself and it can be costly to implement - there's loads of time and challenges involved.
Miniwebs has a reputable company we can refer you to if you'd like to move forward with some of the more comprehensive work done by SEO companies.
 
Please contact us at This email address is being protected from spambots. You need JavaScript enabled to view it. if you would like more information.