One of the simplest ways to add content is to create a news section that you can update on a daily or weekly basis.
You could launch this in the form of a blog, which our website designers could easily arrange for you at CSI Media.
Then you could provide an RSS feed so that people can follow your news whenever you publish it to keep up to date with school information.
It could be a good idea to include a section on educational content on your website for students or other visitors. For example, you could create an entire section dedicated to learning, containing information and links to other online resources.
You could also arrange your content by topics. For example, you may have a month dedicated to a certain topic like nature or recycling, and you could highlight this on your home page and provide resources, guides and more.
An email newsletter can be an effective way to keep in touch with students and parents, as well as anyone else who is interested in your school. If you launch a newsletter, first of all, you will need to sign people up to receive it, and you can do this through your website.
Have a clear sign-up form on your website asking people for their email addresses and any other contact information you want. You could even use a downloadable guide as a way to encourage more people to sign up to your list.
Once people sign up, send them a series of auto-responders to welcome them and provide them with essential information. Then you can start sending them weekly updates containing events and important information about your school – we can help you with this.
You could even publish a page containing links to the archived emails so that people who are just signing up can check out the back issues and catch up with any news they have missed.
Content is an essential element of any website, and you should make sure that you spend time adding content on a regular basis. Just remember that written content is just one of the options and that there are many other types of content you could use. So start experimenting with different types of content and make your website more interesting for visitors.
Look forward to hearing your feedback.