A blog is an online journal displaying information in reverse chronological order, with the latest posts appearing first. It is a platform where a writer or even a group of writers share their views on an individual subject.
Blogging for business, projects, or anything else that might bring you money has a very straightforward purpose – to rank your website higher in Google search engine results and therefore increase your visibility.
The main purpose of a blog is to connect you to your relevant audience. Another one is to boost your traffic and send quality leads to your website.
The more frequent and better your blog posts are, the higher the chances for your website to get discovered and visited by your target audience.
Great blogging makes your business looks more credible, it ensures presence and authority at the same time.
A Blog once might have been just that as a website - a list of posts in order.
Nowadays, many businesses are including a blog on their website and updating it frequently with new and interesting content.
Blogs promote perfect reader engagement.
From a visitor perspective, the content on a static site will not change from one visit to the next. The content on a blog, yet, has the potential to offer something new each day, week, or month. Depending on the blog owner’s publishing schedule.
So - here are 4 reasons you need to blog:
Drive traffic to your website
Increase your SEO/ SERP
Position your brand as an industry leader
Develop better customer relationships
We can help set up a blog on your website - or, perhaps add a new block of content to it every couple of days.
Contact us now to find out more.